Business Plan: Anti-bullying dance event Essay

Business conceptDiscussions ab initio took place within the team to find the best possible project we would enjoy planning and suitually to execute. later on a number of meetings we decided on a leaping event and need to come in how that could benefit the student community. We want to promote health, and upon further discussions we estimation of the idea to link anti- blustery.Once we were decided on our event we decided the best place to start was with the Student joint and Student Services to identify what is currently done at the university to provide awareness/information to students and lecturers.Whilst there is a place for students to seek advice when they are being bullied none of us where initially aware of this resource, and this seemed the perfect opportunity to raise awareness to benefit the university community.Discussions with Anwar Azari (Support Services Advice and Representation Manager) and Yasmin Bastow (Vice President of Academic Support and Campaigns) took place who were both keen to uphold us with the event. This also led us to Peter Lovatt (Psychologist, Dancer and Lecturer at the University of Hertfordshire) and Marcella Wright (Head of Equality)Objectives1. Raise awareness of anti-bullying2. To provide students the opportunity to learn about anti-bullying3. shape awareness of the University of Hertfordshires zero tolerance of harassment and bullying4. A dance event with different tutorials and a short presentation providing students and lecturers from the University to increase their fellowship on bullying, but do something fun whilst learning through linking dancing and anti-bullying.Market ResearchApproximately 70% of young people experience bulling (Cyber Mentors, 2011). agree to Anti-bulling network (2011) bullying can occur at any time regardless of age. At the University of Hertfordshire there is a zero tolerance of harassment and bullying policy (University of Hertfordshire, 2011).Bullying UK (2011) identify that exampl es of bullying include name calling, damaging someone elses possession with intent, spreading rumours, threats and intimidation. At least 20 children apiece year commit suicide because they are being bullied (Cyber Mentors, 2011).Primary research has been carried out to examine the demographics of students and lecturers at the University of Hertfordshire in terms of age and gender, their awareness of anti-bullying and if they would accede in our event and how much they would be capable of paying to join in. (See appendix 1 for the questionnaire and results of the research).Furthermore Dr Peter Lovatt Psychologist, Dancer and Lecturer at the University of Hertfordshire, uses scientific research to investigate the relationship between dance and health, dance & self-esteem, dance & thinking, dance & hormones, dance & emotion recognition. He works with choreographers to create new dance works which accommodate a psychological basis (Lovatt, 2011)In honour of International Anti-Bullyi ng Day, two schools, David Lloyd George Elementary and Churchills Secondary came together to create a message about acceptance and challenge through a flashmob dance in January 2011 (MrDarrenj88, 2011)The customer groups we will be targeting are1. University of Hertfordshire students at Hatfield campus2. University of Hertfordshire lecturers at Hatfield campusRisks we have identified1. Breakages to equipment loaned to us for the event such as the projector or sound equipment2. Health and safety of students, lecturers and the event organisers leading up to the event and during the event3. go impacting on people travelling to the event4. No one showing up/limited interest from students and lecturers5. Unavailable venue or equipment6. Dance societies non being available to assist with our eventReward we have identified from the event1. Community awareness of bullying issues and the effects that it can have on other people2. Creating an atmosphere for conducive learningMeasure success of the event1. Individuals from the University of Hertfordshire take part in our event2. To ensure that they are non just taking part for free we will also ask for feedback to assess their knowledge of bullying straight after the event.Promotion and advertisingThe draw target market for this event is university community students and lecturers. We plan to promote the event through a number of marketing vehicles which includeWithin the university TV screens in restaurants, notice boards, social media sites linked to the University, Universe newspaper, support from Yasmin and her team in the Student Union, support from Anwar and his team in Students Support Services, and work with the various Schools at the University to provide awareness of the event.Additionally to ensure we provide direct awareness and opportunity for students to ask questions about the event we will distribute flyers to promote the event two weeks prior to our event.Financial cost of anti-bulling dance eventThe cost for the event has remained zero following discussions and negotiations with the many people we have met with.A succinct of the resources required for the event and how they have effectively been funded is specified belowResourceHow funded1. Dancers1. Student Society and in-kind Zumba teacher1. Audio equipment1. Media Students1. Projector1. Student Union1. Posters1. Student Support Services1. Printing1. Student Support Services1. Speakers about bullying1. Head of Equality1. Venue1. Open space in the Forum1. 1. 1. 1.________________ReferencesAnti-bulling network (2011) Information. Available from http//www.antibullying.net/communitymoreinformation.htm Accessed 1st November 2011Bullying UK (2011) Anti-bullying Advice. Available from http//www.bullying.co.uk/advice/anti-bullying-advice Accessed 1st November 2011Cyber Mentors (2011) How many people are affected by bullying? Available from http//cybermentors.org.uk/index.php? pickaxe=com_content&task=view&id=19&Itemid=40 Accessed 1 st November 2011MrDarrenj88, 2011. Anti-Bullying Flashmob January 2011. Available from http//www.youtube.com/watch?v=MhYyAa0VnyY Accessed 22nd October 2011Lovatt, P. (2011) Psychologist & Dancer. Available from http//dancedrdance.com/default.aspx Accessed 22nd October 2011University of Hertfordshire (2011) Student Guide to A safe(p) and Secure Environment. University of Hertfordshire.