Michael Jackson Social Media Idea Essay

Michael capital of Mississippi, often referred to as The King of Pop or precisely MJ, is one of the most entertaining individuals in the history of the entire world. Armed with more awards than each aim artist could ever dream of, he produced hit songs over forty years ago in 1970, such as ABC, I want you Back, and Ill Be There. Michael continued to harness the 80s when he wrote songs such as Thriller, The way you Make me Feel and co-wrote We are the initiation with Lionel Richie in an attempt to help oneself raise money for charity. Even into the early 90s Jacksons glamor was simply unmatched, as he determined the foundation for future Super axial motion halftime shows with a flashy show in 1993 during Super XXVII, the first time ever a net profit actu entirelyy gained viewers during the half time performance. However, as with all iconic celebrities, Jackson had a volume of problems to deal with himself.After a strict, vicious childhood, Jackson dealt with multiple child sexual abuse scandals, both(prenominal) of which he was never convicted in, as well as a huge public controversy over his skin tone. Michael Jackson was found dead on June 25, 2009, the autopsy revealed it was a homicide from cardiac arrest his atomic number 101 was convicted of involuntary manslaughter for administering the drugs. When Jackson died in 2009, it triggered a complaisant media outburst of grief, with nearly one billion lot watching the Memorial Service online. From the sheer amount of fans Jackson had and still currently has, if a affable media site were to catch on that featured Jackson, the possibilities would be endless.Before any idea can be developed, the audience and demographics must be taken into account for first. Since the death of Michael Jackson was so popular, companies actually took survey and nones from their audiences when they phone lined into the Memorial Service. CNN (2009) polled over one thousand Americans to try and understand the demogra phics of MJ fans better. Michael Jackson fans were split relatively evenly among gender, with 52% of fans being male. Almost e rattling person over 55 was not a MJ fan, plot of land his hottest age demographic were age 39-49. Even the young generation who was not rightfully around during his billhook still considered themselves fans. Over ? of non-Caucasian respondents claimed they were MJ fans, while a majority of white respondents claimed they were.It is important to note that these were taken via hollo call, not the cyberspace in any way. The key is to take these demographics and integrate them with internet drug users, particularly internet users. From my internet marketing textbook titled E-Marketing, by Judy Strauss and Raymond Frost (2009), the average demographic of an internet user is age 19-35, white, educated, and an average income around $75,000. However, the African-American segment of the race demographic is growing the fastest of any. miscellanea the cardinal of these, the potential client base would be highest if it were aimed towards young to middle aged adults, with a very strong common bond that unites everyone on the website, Michaels music.I look at it would be considered a discourtesy if you attempted to try to start a relationship type of website with Michael Jacksons name all over it, or at least the PR and media would tear it down to the bone, but perhaps any attention, good or bad, is considered advantageous when your business is still in its early stages. Anyway, the idea I would send word would be an all-out fan club for Michael Jackson. There is a site or two equivalent this already, but it is very poorly done. It would have trivia contests, best dancing contests, look-alike contests, name that tune contests, etc. The key to the website would be the amount of users on it, which allows the user to become interactive with the website. I think that would appease to the younger population, uploading constant photos and vide os, watching them, etc.For the ancienter generation, there needs to be videos of old Michael Jackson performances, classics. The live performance at the super bowl, the vintage Jackson 5, the numerous Grammy awards, etc. From those videos, other current events in the world at that time would show. It would seem as if the user it going back in time, exploring Michaels life, but in reality, the user connects epic, surreal moments from Jacksons life, just as if he is re-living his own life thirty years ago. I think there would be two people who would go to the site, younger, less passionate fans of Michael who would go there for the social aspect and the older, less social media intense, but very Michael and music heavy users.Perhaps it is a stretch, but there are already so many niche social media networks out there, it is tough to fully see what works best. As with any business, it is not going to be perfect right away, the key is to constantly listen to users to help edit the sit e that appeals to the masses. There are a ton of 35-50 year olds out there who really loved there music during the 70-80s, especially Michaelss. The thing is that most men that age do not even really know the first thing on how to let alone accurately use, set up a Facebook account. The navigation would have to be so simplistic, that senior citizens could not even relapse their ways. You would advertise with other huge artists of the time, The Beatles, Pink Floyd, etc. Before you know it, you have created a social network for older generation men who want to get home from their honest days work, turn on a cigarette, drink a beer and listen to the king.Works CitedStrauss, J., & Frost, R. (2009). E-marketing (5th ed.). Upper Saddle River, N.J. Pearson/Prentice Hall. Poll mass of Americans are Michael Jackson fans CNN. (2009, July 3). Featured Articles from CNN. Retrieved November 8, 2012, from http//articles.cnn.com/2009-07-03/entertainment/us.jackson.poll_1_michael-jackson-fans-n ew-national-poll?_s=PMSHOWBIZ